Find Your Center
Center City Partners came to us to create six different images about uptown life, each showcasing a different aspect of urban living: culture, nightlife, restaurants, shopping, sports and residential.
But we offered up a slightly better concept: a single, continuous image that brings all the energy of uptown living into one dynamic image that focuses on those six aspects. They loved the idea!
So we made a mock-up:
Then we pieced together the panoramic backgrounds for each of the different aspects of uptown.
Here are the residential and cultural backgrounds:
Then we photographed the 93 models:
After much post-production the image was complete. Here are some stats on what it took to make this project:
Final Image Size: 14GB
Number of Photoshop Layers: 163
Aspect Ratio: 23:1
Number of Models: 93
Number of Pets: 2
The Find Your Center Image:
Here's a close-up:
Then we created the wallscapes, the billboards, the websites, etc:
The project won:
Gold Addy for Digital Photography
Special Recognition - Gold Addy in Art Direction
District Gold Addy for Digital Photography
District Special Recognition - Gold Addy in Art Direction.