Our client (and serial entrepreneur) Jim Donnelly is introducing health clubs across the country to CryoTherapy, a chamber that uses liquid hydrogen to cool the body to the point that it thinks it's about to die. Sounds crazy, right? Well apparently a whole series of metabolic activities happen within the body that help with damaged tissue, reduce inflammation, increase cellular metabolism and much more. It's like taking an ice bath, except it's dry. It's a health craze that you'll hear about soon if you haven't already. Here are a couple of the images we created for the rollout of these machines...