BOOYA!!! Sheetz Loyalty Cards are here
We worked with Vela Strategic Marketing & Public Relations to produce a campaign for Sheetz Convenient Stores’ OOH and in-store branding. Heather, our team renaissance woman and my dear wife, spotted a couple of the billboards on a recent trip and snapped some photos for us to share (thanks Heather!).

It's always fun to see how the client utilizes our images, so we went searching for other examples and found this on their website and the following brochure.

And I'm really loving the 30-sec commercial they've made to compliment the images. Notice the last scene he's wearing the same outfit as our photos and in any Sheetz you may see a life-sized cardboard cutout of our friend here caught mid-toss of the Sheetz Loyalty Card.
[youtube http://www.youtube.com/watch?v=vaXTUynqHLk&rel=0&hl=en_US&feature=player_embedded&version=3]
We’re about 75% done with our Bank of America project for 2010 and I thought I’d share a bit about where we’ve been and where we’re going for this massive corporate gig. The map above shows it visually, but here is the list of all the teams/venues we’re visiting this year:






While working at Fenway Park today in Boston, I got the opportunity to go behind the Green Monster (supposedly, according to Boston.com, it’s the hardest spot to get to in the city). Enjoyed the day!




