Scott Safety - retouching

We did some retouching work for Scott Safety (hired by Powell & Partners, a local Charlotte ad firm) which involved updating the air apparatus on the fireman's back and completely changing the background image.

Full Time Photographer podcast interview

Sean was interviewed by the Full Time Photographer podcast to help inspire other photographers in the industry. The chat discussed how we got started, how we work with our clients, the addition of CGI to our offerings and the expectations of the industry. Listen here:

CGI Green Truck

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It's been a while since we've had time to work on a personal project, but we were recently able to fit one in - check out our CGI Green Truck. Not only is the vehicle an electric car, but it's entirely made out of plants! The headlights are sunflowers, the running boards are made of branches, etc. As usual our team's CGI artist, Peter Godshall, did an amazing job with this concept.

Coca Cola Bottling Company

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We just did a day-long production for Coca Cola Bottling Company Consolidated, the largest bottling company in the United States (and until recently, the world). Here are a few of our favorite shots from the day:

Cultural Leadership Training

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The Arts & Science Council wanted to celebrate the 10th anniversary of their Cultural Leadership Training program by commissioning us to create individual portraits of the graduates to use in a larger mosaic. Here are some examples of the deliverables from this project:

Product CGI for National Gypsum

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National Gypsum has hired us to create CGI versions of their entire product lineup for various catalog and collateral needs. We took the product packaging designs and added them to digitally-created buckets, bags and boxes to make the completely CGI versions you see here. Although the catalog needs are fairly simple product renderings at this point, they'll also become extremely valuable assets to have on hand as we continue to produce marketing and advertising visuals for the company going forward.

The Sky is the Limit

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Here are a couple of new concepts we created for Qs/1. The images will be used for ads about their cloud-based services and rock-solid server stability. Note that the entire rock formation was created via CGI, which had to be molded and modified along the way to satisfy the tastes and final ad layout needs of the art director.

Sunny side of CGI

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A couple years ago we created this rainy CGI image for our client, Huber Engineered Woods. The image was created to show how great the product is in standing up to the weather. However, they found that buyers of the product in California and other markets needed a different look since they receive such little rain (especially lately with the terrible drought they're experiencing). So, Huber asked us to update this file with a beautiful, sunny day. Here is the before and after of this project:

Before:

Before

After:

Award-Winning CGI

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No, we didn't win any awards with this fairly simple CGI project, but this image is about the awards our customer, Huber Engineered Woods, has won for their Zip System line of products. Thanks to the ad agency Wray Ward for working with us on this image. This CGI photo shows a trophy made out of Zip System products.

Charlotte Observer Features Shoot Out Photographers

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On May 29-30 The Light Factory will be bringing back to life it's famed ShootOut, which has a slew of great photographers working side-by-side to capture portraits of those who sign up. The cost is low and all funds go to support The Light Factory, for which Sean serves on the board. Today the Charlotte Observer ran an article featuring the photographers, which included this great photo of Sean (which had to be altered later in order to be published!). Sign up for my time slots, which will be on Saturday, May 30th (which is NOT Memorial Day weekend, by the way) here: http://lightfactory.org/shoot-out-2015/ Here's the story: http://www.charlotteobserver.com/living/fashion/article20320161.html

This is a photo Sean took of himself for the Charlotte Observer.
This is a photo Sean took of himself for the Charlotte Observer.

Read This Book By The Cover!

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book cover of The Food Babe Way
book cover of The Food Babe Way

We continue to work with our friend Vani Hari, aka The Food Babe, on her various photo and video needs. We're so happy that her book, The Food Babe Way, is now a NY Times Bestseller! Our photo graces the cover of this book, and we're so pleased to be a part of her mission to better our world's food supply.

A Quickie for Continental Tire

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Continental Tire needed a couple photos of various vehicles for some new websites they are building. Instead of having to create a whole production to photograph these vehicles, we were able to start with stock 3D to quickly and affordably render these images with the color, style, license plates, tires, angles, etc of our client's choosing. No photo shoot necessary on this one - we had finished products to the client in the same amount of time it takes just to rent these cars. Yay CGI! This image shows three vehicles our team rendered using stock CGI.

Stock 3D was used to perfect the right look for our advertising clients.

I Froze My A$* Off For This Shot!

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Our client (and serial entrepreneur) Jim Donnelly is introducing health clubs across the country to CryoTherapy, a chamber that uses liquid hydrogen to cool the body to the point that it thinks it's about to die. Sounds crazy, right? Well apparently a whole series of metabolic activities happen within the body that help with damaged tissue, reduce inflammation, increase cellular metabolism and much more. It's like taking an ice bath, except it's dry. It's a health craze that you'll hear about soon if you haven't already. Here are a couple of the images we created for the rollout of these machines... Full body shot of someone in a cryotherapy chamber.

 

Portrait photography of woman experiencing cryotherapy.

 

National Gypsum Makes Book of Our CGI

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National Gypsum came to us with the concept of showing how buildings come to life - starting from the initial concept sketch, through the construction process, and then showcasing the finished structure. We used a combination of 3D imagery, illustration and photo compositing to produce the visuals below.  These will be printed in a new book about National Gypsum's product lineup.  

We Celebrates Les Paul's 100th

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Our CGI team just invested in the newest edition of the 3D software MODO and was chomping at the bit to test some of the new features. Peter Godshall, our digital team's leader and a major music buff, decided to pay tribute to Les Paul (on what would have been his centennial birth year) by creating a CGI version of his favorite guitar.

New Panoramas

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We completed a series of panoramas for Charlotte Center City Partner's 2015 State of the Center City. Here are a few of our favorite shots: Bearden Park in Charlotte's uptown.

A silhouette of Charlotte's growing skyline.

A light rail stop in South End.

A South End sign that almost caused my truck to flip in order to capture it.

A view from the Bank of America One building.